BRAND TRANSFORMATIONS
The Work
As existential philosopher Søren Kierkegaard once allegedly said:
If brands and agencies are permitted to show work made by creatives
long since departed, why the hell would the actual creatives who did
the work not be able to show it? (We’re paraphrasing.)
Not everything below was executed by Bathtub Gin in the form of
Bathtub Gin™, but everything below was conceptualized, executed,
produced and/or lead by BG's executive creative director, Craig Herrick.
Anything marked with one of these guys [ * ] represents pre-BG work.