Campaign
We don’t make
the furniture.
You do.
BOSTON INTERIORS
- Video
- CTV
- Broadcast
- In-Store
- Environment
- Website
Video, CTV, Broadcast,
Print, Environment,
Website, Video, CTV, Broadcast,
Print, In-Store, Environment, Website,
Video, CTV, Broadcast, Print
Print, Environment,
Website, Video, CTV, Broadcast,
Print, In-Store, Environment, Website,
Video, CTV, Broadcast, Print
It’s hard telling the executive team and board of directors for a furniture
retailer that they’ll sell more sofas if they just stop trying to sell sofas.
They listened. It worked.
Earned Eyeballs
-
+700,000
organic YouTube views
Homework Hack
This campaign didn't attempt to sell unrealistic perfection. It sold relatable moments. After all, if you're going to feel like an idiot sometimes, why not feel like an idiot at a beautiful table?