Campaign
Iced
Vanilla Ice.
Super Coffee
Challenge:
Raise awareness for Super Coffee amongst 20-year-olds.
And 45-year-olds. And all-other-year-olds.
- Video
- CTV
- TikTok
- Broadcast
20-year-olds don’t know who Vanilla Ice is. 45-year-olds don’t know
TikTok. So, we stopped, collaborated and listened to our friends at
Super Coffee and, together, we created a 20-year-old Vanilla Ice lookalike,
put him on TikTok with some snazzy dance influencers, and then had
them all appear in a nationwide spot with the real Vanilla Ice. A little
something for everyone to drink to.
By the numbers
-
+10 Million
grams of sugar removed from
the American diet -
411,000
people energized
-
+40K
places to find Super Coffee
As seen in:
“Cinnamon Roll”
“Sugar Dis”
:15 Cutdown
Why so super?
Super Coffee is a zero sugar—zero!—sweet and creamy bottled
coffee offering 10 grams of protein and over 1 billion grams of
holy-smokes, watch-out-now, ass-kicking flavor. Try one for
yourself and see what all that positive energy feels like.