Brand Identity & Campaign
Honest to
goodness.
Avidia Bank
- Identity
- Broadcast
- Video
- Digital
- Social
- Outdoor
- In-Branch
- Environmental
- Radio
- Website
- Collateral
We keep your money safe and get it to you when you need it as good as anyone’s ever done it. Rather than inflating their own self-worth through exaggerated or made-up differentiators, Avidia tells it like it is. It’s refreshing. So refreshing, in fact, that, since Honest to Goodness launched, Avidia has grown 58% in net worth, gone public and boasts a current valuation of $342 million.
"Pig in a Blanket"
"White Lies"
"Free Drinks" - Avidia from Bathtub Gin on Vimeo.
"Free Drinks"
"Free Drinks" - Avidia from Bathtub Gin on Vimeo.
"Cheers to Banking"
"Pig Out"
"Office Goon"
"Bad Jokes"
"We're Just Honest"
"To the Max"
"To the Max" - Avidia from Bathtub Gin on Vimeo.
There are many
banks. We’re
the orange one.
Because they’re pretty much the same as
any other bank’s offerings, we don’t sell
Avidia’s products and services primarily.
We sell honesty.
The Brandbook
Rules and regs about art, copy,
colors, jokes, logos, principles,
characters, a Mark Twain
quote—it’s all covered in the bible
of brand building: The Brandbook.
Don’t you want to bank
at a bank this honest?
As their ads show, Avidia has nothing to hide. They know who
they are, what they offer and the emotional value their
disarming honesty brings to customers. You should consider
being one of those customers, gentle stranger.