Campaign

Softer Than Soft

Pacas

Challenge:
Educate consumers that Pacas are made from alpaca wool
and alpaca wool is softer than . . . every soft thing one can
reasonably—and unreasonably—imagine.

  • Video
  • Website
  • Social
Video, Website, Social, Video, Website,
Website, Social, Video, Website, Social,
Social, Video, Website, Social, Video,
Video, Website, Social, Video, Website,
Website, Social, Video, Website, Social,
Social, Video, Website, Social, Video,

How do you let people know that alpaca wool is not only softer than
cashmere, but softer than almost any other soft thing one can think of?
Simple, just tell ‘em. But, like, all at once. Often in a silly way. And
sometimes in a British accent because obviously.

“Killing Me Softly”

Play

Music is a cover of the song “Killing Me Softly with His Song” written by Lori Lieberman and made famous initially by Roberta Flack. The cover is performed by Sam Lorenzini known commercially as “Sam Backing Tracks”.