
Brand Identity & Campaign
Celebrating 50 Years
of Flight
Honda Gold Wing
- Brand Identity
- Brand Campaign
- Photography
- Video
- Global Assets & Content
- Social
- Digital
- Website
- OOH
- In-Store
What if you suggested to riders of the singularly iconic Honda
Gold Wing touring motorcycle that, in fact, one did not ride this
modern marvel of engineering, but rather one flew on it? And what
if you injected more joy into communicating its legendary power
and performance? Thanks to the incredible partnership forged with
Honda, we got to find out. Happy 50th anniversary, Gold Wing.











Want to fly across the country on two wheels?
Or, hell, just take a year off to hit 14 countries over more
than 18,000 miles doing the Pan-American Highway?
(Deep down—let’s be honest—who doesn’t?) Whether it’s
a weekend cruise or the longest drivable road in the world,
grab yourself the most luxurious touring motorcycle ever
created and take off. After all, those bucket list items ain’t
gonna check themselves.