Cultural intelligence.
Emotional intelligence.
Intelligence intelligence.
An often over-looked need when transforming a brand and how it appears in the world is a tastemaker. Someone who channels the frequencies of relevance and resonance. A connoisseur of "cool." That might sound easy and juvenile, but it’s incredibly rare and requires a blend of IQ and EQ that leads to longer acronyms like ROI.
Our Signature
Cocktail
Sometimes we shake. Sometimes we stir.
Three key ingredients never change.
Strategic Rigor
We’ve seen too many facts dressed up in fancy hats and sequined pantsuits then trotted out as showstoppers to know the difference between genuinely distinct, valuable, defining insights and what basically amount to simple observations with jazz hands.
We take an investigative approach to uncovering opportunities, insights and blind spots. Anything less, in our opinion, fails to qualify as a comprehensive strategy.
Premium Creative
Whether generating ideas, fine-tuning them or executing them, we have an evergreen passion for craft and quality. At its best, advertising creates, connects with and comments on culture, which ultimately makes it succeed. Brands that resonate, persuade and convert? Those are the proverbial olives in the martini.
Partnership
Simply put: BG is invested in your organization's mission, vision and values. Our brand leadership is flexible, our communication is proactive and we operate with sincerity and straightforwardness as a matter of principle. We also do try to have some fun along the way. Because we want the experience to be as successful as the outcome.
How We Operate
As everyone knows, the big, holding company ad agency model is all but dead.
(We should know. We worked in hoity-toity global agencies for years.)
Brand-side CEOs, CMOs, VPs and a host of other decoratively-initialed individuals
rightly demand more out of their partners and better value for their budgets.
That's where BG comes in. Our teams and capabilities are made-to-order for
every engagement so we can assure our brand partners of three things:
1. Quality 2. Value. 3. Efficacy
What we do:
- Brand Identity
- Campaign Development
- Design Systems
- Creative Content
- Social Content
- Video Production
- Photography
- Web Design & Dev
- Creative & Brand Strategy
- Media Strategy & Buying
- Stats, Analytics & Reporting
- Performance Marketing & Optimization
What we also do
though much less often:
- Formal Headbands
- Figure Nines
- Sauna Sundaes
- Falconry
- Thumb Wars
- Employ the Term “Hip Hop Hurray”